October 2008 - Our first sale online!
The Initial Colourway Lineup
- Laura Ingalls Wilder
- Rhett Butler
- Jane Bennet
- Wendy Darling
To be perfectly honest, I can't believe that anyone even considered buying these rovings. Yet, on October 10, 2008--a mere 6 days after putting our first rovings online--two of them sold! Apparently our advertising had worked!
Just take a look at our first banner ad:
We decided to overcome this issue in a way that had never been tried before in the fiber community; we would send customers a free sample in the mail. When put in such a concise manner, it sounds obvious--of course you want to get your product in the hands of consumers. For the fiber market, however, it was a big step forward. It meant that people from all around the world could "try before the buy." We added a little twist by requiring that the requester pay for postage (around $1.50) and in return, they received a coupon for $1.50 off their next purchase. The initial response was overwhelming--we sent out hundreds of fiber samples.
Check back next week for the next instalment of this series!